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Features : August 2009

Snapshot Profiles

Prasong Meepeuch


From: Jantaburi, Thailand (Age 36 )
Business: Force Construction Limited Partnership and Villa Orchid
Prasong Meepeuch

Tell us about your background.
I’m from Jantaburi, but I moved to Phuket 12 years ago and married a girl from here. I graduated with an engineering degree from Rangsit University and then embarked on a career as a building contractor. Originally I did single house construction, but then moved on to villa and residence developments like Oyster Cove Project (Khao Kad), Woodlands (Koh Keaw), the Oasis (Koh Keaw) and several residences in the Boat Lagoon.

What is the thinking behind your latest project, the Villas Orchid?
It was conceived in response to the growing demand for quality housing. We began in 2008 and we’re getting good feedback from our clients so far.

Why did you choose Koh Keaw as the construction site?
Because it’s not far from Phuket City, close to the British International School, the major golf courses and Phuket International Airport.

What is the concept of the Villas Orchid?
The houses are allpurpose pool villas and the style is a fusion of Thai and Balinese with tranquil gardens, rest-pavilions and swimming pools for all the family.

What is the outstanding point of the Villas Orchid?
Standardised and professionally built houses at reasonable prices suited to the modern family lifestyle.

What is your particular responsibility?
I manage the whole project and take care of client services.

Could you tell us something about your private life?
I’m 36 and married. We’ve two children and our home is within the City Home Project. This location’s very quiet and secure.

Tell us about your life style?
I love reading and adventure activities. I devote much of my free time to jungle trekking and marine trips.

How do you split your time between your family and work?
Daytime is for working and after that I stay with my family. Work and family are equal.

Why did you decide to start your business in Phuket?
Because Phuket is a tourist city and the property market has strong growth potential, particularly for foreign investors.

What do you like most about Phuket?
I admire Phuket’s cultural inheritance and traditions like the Vegetarian Festival and of course, I love the beautiful beaches.

How is Phuket’s future from your point of view?
I think it’ll continue to develop fast particularly in the real estate sector.



Prasert Wongcharoen


From: Bangkok, Thailand (Age 58)
Business: Managing Director, Kalim Seaview
Prasert Wongcharoen

Are you a native of Phuket?
No, I’m from Bangkok. I moved to Phuket in 1987.

Could you please tell us about your work background?
After graduation, I started to work for Narai Hotel (in Silom Avenue, Bangkok) in the food and beverage section. I was there for 14 years during which time I was promoted to supervisor. I then spent four years with SAS Airlines and four years with the Bangkok Palace Hotel. Thereafter I moved to the Holiday Inn Hotel in Phuket and then Thavorn Palm Beach Resort, as food and beverage manager.

How did you get into the real estate business?
At first I started in a small way, selling 20 to 100 square wah plots, but the profitability caught my attention and I started to take the business seriously.

Are you involved in any other kind of business?
Yes, I also run two restaurants – Kalim Sea View and Pizzaria Hut.

What is your work philosophy?
Rather than try to do everything myself I like to encourage my staff to think for themselves.

What is your life motto?
Be loyal and straightforward.

What is your future plan?
I’m now 58 years old, and I plan to retire when I reach 60 and leave the running of the business to my children.

Could you tell us about your family?
My wife is from Phuket and we’ve two children. One is 20, studying at Bangkok University and the other is 14, studying at Phuket Wittayalai School.

How do you approach the job of bringing up your children?
I try to give them the freedom to make their own decisions. I’m there to help with advice, as and when.

Where do you live in Phuket?
Our house is at Kalim Sea View because it’s convenient for my family.

What do you like and dislike about Phuket?
I like Phuket’s cultural traditions but I do feel that unfair pricing detracts from its image as a dream tourist destination.

How is Phuket from your point of view?
Phuket, like all Thailand really, depends on the income from tourism. We must be careful not to spoil the natural beauty of the island or we’ll all be in deep trouble.

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